We are always at the mall so we always see exhibit booths and trade show displays. We don’t usually stop to check one though but once in a while, when an effectively designed booth catches our eye we do stop to check it out.
Since there are a lot of sights to see at the mall, in order for these booths to be effective they have to be catchy enough for the people to take notice. According to what I read they only have three seconds to catch the attention of a person walking by. This is the reason why your booth should stand out from the others. You might be offering the best product but without the proper eyecatcher like those cute logo floor mats then you can just say goodbye to a potential customer. If you’re company is thinking of setting up a trade show display then go get a professional to have it done. They not only will provide you with the right truss for your booth but they can also help you with the creative aspect.